The brand concept is to create a new brand which sticks to innovation and vitality, and insist on original ideas which is to create an age of healthy and individualized soft ice-cream. I don't want ice-creams rigidly adhere to traditional colors, so by using innovative black color boldly, I can bring a novel visual experience to this product.
 

The design inspiration comes from the black holes, which stand for mystery, and have the ability to swallow up everything. Just like black holes, black ice-creams are also with an attractive charm. And with their tastes of soft chocolate and fruits, customers can have double enjoyments of taste and vision, as if they we are devoured by a black hole.